Lisa Roland of Sandbridge Realty knew that it was time to add a professional to her team. For years, her marketing for the company had been squeezed into her other operational duties, and it was becoming more and more evident that marketing was getting lost in the shuffle. Yet, Lisa didn’t have the budget to bring on a new full-time employee.
Online marketing today is a far cry from conventional marketing of the near-past. Even those who have specialized in marketing for years find it difficult to keep consistently getting a high return on their investment with so many different marketing venues these days. Not to mention trying to keep up with all the latest forms of online marketing, including Search Engine Optimization, Search Engine Marketing, Pay Per Click, as well as Google, Bing and Microsoft certifications.
Enter the online marketing consultant. Though Sandbridge Realty has partnered with VDS for many years, it wasn’t until late 2013 when Lisa inquired with VDS about her online marketing options. That’s when VDS Online Marketing Consultant Chelsea Frye and Lisa started working together and their relationship has become an invaluable asset to Sandbridge Realty’s online presence. “It’s like having our own dedicated marketing consultant on staff,” Lisa said. Twice a month, Chelsea meets with Lisa to provide reports on current marketing efforts, as well as marketing strategies, industry best practices and how they can use them, and how to get the best return on investment for marketing dollars. To date, Chelsea has helped Lisa and Sandbridge increase their site traffic by 12%, with a 57% increase in online bookings.
One of the benefits of having an online consultant is their training in how best to utilize the myriad of opportunities available to advertise and market companies. VDS is a Google Premier Partner, which means that our online marketing consultants have passed certification in Google AdWords and have Google AdWords product knowledge.
Isn’t it time you explored having your own dedicated online marketing consultant? For less than hiring a staff person, you can have an online marketing expert provide not just reports, but strategies that can pay off in a big way. Contact us today and we’ll show you how your investment can create new revenue streams for your company.