When you’re beginning your venture with online marketing, getting a handle on your SEO is a great place to start. Search engine optimization is the backbone of getting your website ready to be properly indexed and served by search engines like Google, Bing, and Yahoo. However, your strategy for online marketing success should not stop there. Other marketing avenues, like email marketing, paid advertising, and social media, contribute to the achievements of your website by bringing more traffic, leads, and conversions.
Email Marketing: If you’re anything like the average consumer, your eyes are continually in your email inbox. Email is a source that is checked multiple times a day; first thing in the morning on your mobile phone, a couple times at work on the desktop, and then at home again at night on your laptop or iPad. With the range of devices to capture people on, you can’t afford to not be reaching potential customers through email marketing. VDS provides responsive email marketing templates so that your email look just as enticing whether they’re viewed on a phone or a desktop.
Pay Per Click Advertising: It’s true that sometimes you have to spend money to make money. Pay per click advertising is one of the best ways to make your spent money back tenfold. Recently, Google made a change to the search results pages that shows four ads as the first four results; now, in many instances, there are only ads and no organic results above the fold. If you’re not showing here, you’re relying on fewer organic results to show your page. With the pay per click model you can pay directly for increased traffic to your website and that traffic is often made up of brand new visitors to your site, making it a great place to establish lead acquisition.
Social Media: Brands have long been using social media as a way to engage and build relationships with past and potential customers, and the reason is that social media is an undervalued and decently cheap source. As marketers, we often see organic traffic that comes to the site because of an initial social referral. It makes sense if you think about it: someone sees an ad for your business on Facebook or engages with a pin on Pinterest. Later, they Google you to find you again and maybe fill out a contact form. Social media is also the best place to add personality to your business and get to know your customer base. Also, it’s cheap. In fact, you can advertise on Facebook for as little as $1/day (and we strongly recommend that you do!)
VDS is happy to be the partner in your increased online success, and our online marketing team specializes in all three of the above initiatives. Contact us today to get your marketing strategy started!