Despite the proliferation of newer, sexier online marketing channels like social media, email marketing continues to deliver the best return on investment. Marketers ranked it number one, just above SEO, in a 2014 Econsultancy survey. Our team recently finished compiling 2014 stats for our hosted Encore Managed Email Marketing clients, and they back up this sentiment in a big way.
One of the highlights of 2014 was an $11.4 million increase in online reservations when compared to 2013 numbers. We helped clients define strategies and create emails that delivered an average ROI of $190 and over $42 million in online revenue.
Check out our nifty infographic for a full overview of last year’s results.
If you have questions or want to know how you can send better emails in 2015, feel free to contact me at email@example.com.