Kelly Hurley, COO and Stacy Carlson, Online Marketing Consultant renewed their certifications in the Spring of 2011 and in July, Mark Randle, Online Marketing Manager, Henry Sery, Senior Online Marketing Consultant and I earned our certifications.
MarketingSherpa – a member of the MECLABS family of companies – is a leading research and consultancy firm that uses rigorous scientific testing to help business leaders get the best use from sales and marketing technology and resources including Internet marketing, website optimization and lead generation and nurturing.
All five team members attended training conferences offered by MarketingSherpa in which multiple advanced email marketing concepts and best practices were introduced and thoroughly detailed. Training and educational classes ranged from the biggest challenges email marketers face, how to build quality email lists, how to engage your audience, and many more. Several case studies were presented as examples of a problem faced and what the solution was for improvement.
“Armed with an advanced level of expertise, the Visual Data Systems team is now able to apply new concepts and strategies to our already successful Encore email marketing campaigns. This certification reinforces our commitment to staying up-to-date with emerging email marketing trends and best practices, as well as technological advancements,” stated Kelly Hurley, COO of Visual Data Systems. “Over the years, we have found that email marketing when properly managed can bring a high return on investment for our clients and we will continue to enthusiastically support this service through our innovation."
If you have any questions, please feel free to contact me directly.
By Chelsea Frye, Online Marketing Consultant