Recent analysis of an enhanced email marketing initiative revealed startling results. Through in depth strategic planning, we were able to produce record-breaking online revenue for one of our clients. In just one quarter, revenue associated with their email campaigns exceeded that of the entire previous year.
This case study documents how a change in approach and philosophy towards email marketing recently propelled one of our Encore Managed Email Marketing clients to new levels of success. The client is located in a South Carolina beach destination and manages several hundred vacation rentals.
- Micro-targeting - increased segmentation based on preferences and past behaviors.
- Custom email templates with imagery that complements the content.
- Increased frequency coupled with more highly relevant content.
|Online Email Marketing Revenue Q.1 2013 vs. 2012 and 2011|
Encore Enhanced Managed Email Marketing Services