Stacy Carlson

By Stacy Carlson, Email Marketing Manager, Visual Data Systems

At the start of each year, I look forward to reviewing metrics to see what worked and how well for our clients in the vacation rental industry.  This year was no exception.  I’m always analyzing data, but the year-end numbers provide an opportunity to look at the big picture –when I say “big picture”, I mean that figuratively and literally for 2013.  Our hosted Encore clients realized over $30 million in online revenue last year with more than 3,245 online reservations directly attributable to email marketing.

That’s a lot of heads in beds.

Instead of writing lengthy paragraphs about statistics and ROI (it’s $108 by the way), we put together an infographic to check out Encore client results for 2013 and see the impact that email marketing can have on your bottom line.  Enjoy!

If you have any questions or want to know how you can be part of this success, feel free to contact me at

Encore Infographic