|photo credit: searchenginejournal.com|
So what does all this mean for the future of Wildfire Interactive and what are Google’s plans for this acquisition? Well, I don’t have a crystal ball but if I had to venture a guess I think this is another clear indication of Google’s recent fascination with capitalizing on social media marketing. Wildfire’s cross platform toolbox of applications gives Google a greater understanding of how users interact with applications across different social networks. I’m curious how Facebook will respond to their chief rival purchasing one of the more popular third party app developers in the new timeline era. For now, Wildfire will continue to operate business as usual according to a recent post from their blog. We’ll keep you posted as to any developments.
By Mark Randle, Online Marketing Manager