photo credit:
Google has snatched up another company and left a trail of questions along the way, purchasing bold Social Media start-up Wildfire Interactive for a reported $400 million. Wildfire Interactive helps brands seamlessly streamline efforts across a number of social media platforms including Facebook, Pinterest, Google Plus and YouTube. Their current client base consists of Amazon, Virgin Mobile, Sony and none other than Visual Data Systems. Yes, we have been using a variety of Wildfire’s applications for several years now and have routinely found their applications to be both user friendly and surprisingly intuitive. It’s also worth noting that their customer service is phenomenal. Remember the days when calling customer service put you directly in touch with a live person who could actually help you without several transfers? Wildfire does. If your question requires research on their end, expect to hear back from them within 10-15 minutes with an update.

So what does all this mean for the future of Wildfire Interactive and what are Google’s plans for this acquisition? Well, I don’t have a crystal ball but if I had to venture a guess I think this is another clear indication of Google’s recent fascination with capitalizing on social media marketing. Wildfire’s cross platform toolbox of applications gives Google a greater understanding of how users interact with applications across different social networks. I’m curious how Facebook will respond to their chief rival purchasing one of the more popular third party app developers in the new timeline era. For now, Wildfire will continue to operate business as usual according to a recent post from their blog. We’ll keep you posted as to any developments.

By Mark Randle, Online Marketing Manager