The new redesign features upgrades that increased the site's usability by employing a modern, clean, and minimalistic feel. Adding to the site's usability are the three large search call outs seen on the home page. The language used lets visitors to the site immediately find what they're looking for, creating a pleasant user experience.
With the clean and modern design of the navigation, the site pairs the black and white text with beautiful, large images of Edisto Island, SC. Shots of the beach, a tranquil pier, and an avenue of green oaks, entice guests to explore the site further. Edisto is a special island in its quiet seclusion amid the larger, more tourist-friendly beaches of the South Carolina coast.