"SMX East was a great training conference and has solidified a lot of the techniques that we currently use and has shown us some great new ones. The biggest takeaway for me was that local search is growing rapidly and becoming one of the most important tools for a business’s online presence. There are a lot of different factors that need to be considered to have a great local presence strategy. For starters, businesses need to make sure that they claim and verify all of their business listings. This means you have to get on Google + Local, Yahoo Local, Bing Local, Yelp, Merchant Circle and all of the other main local sites. However, just because a business was claimed and verified doesn’t mean the local strategy stops there.
One factor that has become increasingly important is having your business citation be exactly the same everywhere. One great method that can help out with this is utilizing “Local Feeder Directories” that send feeds to many local sites such as Google +, Yelp and so on. These sites do have costs associated with them, but they are a great way to make sure your local presence is optimized. So remember, local search is here to stay and you need to make sure you ask yourself 'What is my local presence strategy for my business?'"
By Henry Sery, Senior Online Marketing Consultant
By Chelsea Frye, Online Marketing Consultant