Here are 3 things you need to know: Facebook Call To Action Buttons,  How to Use Hashtags,  Google AdWords Callout Extensions

 

1) Facebook Call to Action Button

-Take advantage of the newest Facebook feature that will help to bring visitors to your Facebook page over to your website!  Incentivise their visit with a call-to-action button:

 

Facebook Call To Action Button

 

Facebook offers seven different options to display including Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, and Watch Video.  Once you choose your wording, set a destination URL the user will be taken to after clicking the button.  

 

You will also be able to see how many times your button was clicked in the quick Insights widget to the right of your page.

Call To Action Button Insights

 

This feature will be rolling out to all Facebook business pages.  Check if yours is ready by going to your timeline.  If you’re eligible, you will see a placeholder that reads “Create Call-to-Action.”

 

 

2) When and How to Use Hashtags

-Moz recently published an article that takes a comprehensive look at when and where the use of hashtags are appropriate.  It’s a great article which you can find in its entirety here.  

To sum up what we learned in an easy-to-read view, here’s a chart that shows how to best use hashtags to your advantage:

How to Use Hashtags

 

 

3) Callout Extensions in AdWords

-The newest extension available in Google AdWords is called a callout extension.  Similar to a sitelink extension, the callout extension offers extra space to promote something about the business.  Google hints that these work best if you use the space to advertise any unique selling propositions about the company.   

 

Google AdWords Callout Extensions

 

Unlike sitelink extensions, callout extensions are not clickable.  They simply act more like a banner to display a simple line of text to the reader.  The bonus is that an ad with the callout extensions will take up more real estate within Google search results. Ask your online marketing consultant today how to enable these for your campaigns.

 

Interested in more Online Marketing initiatives for your business? Contact Visual Data Systems.