-Facebook announced an upgrade to its paid advertising last week: multi-product ads. This enables advertisers to add multiple products within the same ad and eliminates the need for separate ads for separate products. To be easily viewed, the products scroll through in a dynamic fashion.
From Facebook, “Each product highlighted will have its own image, description and click target.” (Facebook) Combined with the custom audience feature that allows you to target a certain list, this is the most advanced form of remarketing we've seen from Facebook.
-Heralded as the best and easiest way to tackle your local search marketing, Moz Local has been helping to clean up and distribute correct local information about business listings. Eliminating duplicates and partnering with data aggregators, those who participate in local search marketing through the help of platforms like Moz Local can even see a small bump in organic traffic.
The latest update for Moz Local allow users to easily see their local listing score and how it is improved since the use of Moz Local. This is a handy way to keep track of the changes and benefit on your local listing.
(Interested in more local search marketing or starting with Moz Local? Contact us today!)
-The Search Marketing Expo is happening across the world starting in March of 2015. Stateside, we will see conferences in Las Vegas, New York City, San Jose, and Seattle.
SMX West begins in March with the conference in San Jose. The conference will cover a wide range of topics across SEO, SEM, and PPC. We are excited to hear outcomes from presentations like “The Growth Of Direct Answers: How Should SEOs React?” and “The State Of PPC In 2015 & Beyond.” (SMX West)
Interested in more Online Marketing initiatives for your business? Contact Visual Data Systems.