Local search is defined as consumers searching online for a product or service specific to a location. There are typically two types of local searches. The first is Implicit Local Intent, which means a user is looking for a product or service and searches for it without adding any specific geographic keywords to your query. An example of this would be "car accident lawyer." The second type of local search is Explicit Local Intent, which is when a specific geographic location is added to a specific query. An example of this would be "car accident lawyers in Howard County."
It is extremely important for your business to appear for both types of these local searches, as well as have optimized local search landing pages like Google Plus Business Pages and Yelp Listings. Imagine if your business appears for "Howard County car accident lawyers" but the address and phone number listed is incorrect. Essentially, you would never receive any business from local search marketing.
Our solution is to completely revamp local search marketing for your business. This includes making sure you are part of all of the correct directories and making sure your citations are correct everywhere. It also includes claiming and optimizing all of the important directory listings as well as monitoring and consulting your online reputation.