Why Managed Email

In 1888, Sears created the first printed mailer designed to target consumers by delivering directly to their home. The concept was so revolutionary; the U.S Postal Service had to create a new mailing category since nothing larger than an envelope had been delivered to residential homes. For 1 penny per pound, Sears could deliver a product catalog directly to consumers. The idea took off and Sears became one of many companies who capitalized on direct mail as a marketing strategy.

In 1993, Sears discontinued its mail catalog which coincided with another marketing revolution - the Internet.

Having near real-time and affordable access to consumers is a marketing gift. As with other forms of marketing, some have exploited its ease and convenience making it more difficult for reputable companies to engage in this powerful medium. In 2004, The Can Spam Act was enacted which clearly outlined rules around ethical behavior for commercial emailers. While it is challenging in some ways, emailers who engage in permission based target marketing are helping companies prosper in new and powerful ways.

It seems simple enough to write content and send to a list. In fact, it may look too simple and when done incorrectly, can actually harm your marketing efforts. Engaging a professional firm will save you time, increase your profits and allow you to focus on other components of your business.

Managed Email Marketing - Encore