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In This Issue:
Visual
Data
Systems Seminar
Wilmington NC
September 22
About Us
Visual Data Systems is a leader in Internet marketing,
technology consulting and World Wide Web design. As a pioneer in Internet
business, we've logged more than a decade of achieving customer satisfaction
and Internet innovation.
Visual Data Systems offers a wide variety of products
and services that can be customized to fit your unique business needs.
Let our experienced professionals polish your ideas and dreams to create
your distinctive Internet presence.
At Visual Data Systems, there are no barriers. Just Innovations.
News & Events
Catch Visual Data Systems at the upcoming Conferences:
RMS Users Conference Wilmington, NC, September
22-24
Vacation Rental Managers Association (VRMA) National
Orlando, Florida October 11th - 15th
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May
2003 • Volume 1, Issue 2
 President's
Corner
Staying Competitive through
Managed Customer Relationships
Over the past decade, together we've witnessed our businesses and those
of our competitors adapt and grow in the changing business environment.
From the recovery of the early 90's to the boom-days in the late 90's,
and now in recovery mode again, the terrain of economics has always been
cyclical. Keeping pace with changes, however, requires our constant, unwavering
attention to customers and measurement of success.
How is your business performing compared to both your competition and
peers in other geographic markets? Will issuing discounts gain success
against competition or affect the long-term value of your company? Are
your guests and property owners loyal to you? How service oriented is
your staff? What is the long-term benefit and cost of customer retention?
Have you listened to and acted on your customer's assessment of how well
you are meeting their needs?
During the uncertainty of the economic recovery in the travel industry,
now is a good time to evaluate whether your business practices are hurting
or helping your customer relationships. Customer Relationship Management
(CRM) provides a unified view of your customers by understanding customers'
needs from initial sales inquiry through many years of retained service.
How you manage distribution of information amongst your staff and customers
can give you an edge on your competition through improved process workflow
and lower costs for inter-company and external communications.
Specifically,
- Do you allow 24x7 access for guests to search availability and make
their reservation on-line?
- Do your property owners have 24x7 access to property booking details,
revenue forecasts, and maintenance and repair work?
- Have you surveyed your customers, both guests and homeowners to find
out where you excel and where you fail to meet their needs?
- Do your homeowner liaison and reservation call center staff know
every detail about the homeowner and guest accounts, including financial,
order history, as well as likes and dislikes?
- How often do you communicate to homeowners and guests? Do you know
the communication preferences of each? Can your processes handle both
traditional telephone communications as well as email, Web, Wireless
and Chat channels?
- How proactive is your communication, i.e. do you answer questions
before they are asked, for example, do your systems automate pre- and
post- check-in communications for Lease Details, What to Bring, and
Surveys?
- Are your marketing campaigns targeted to address specific customers
and their preferences?
In this issue of the Visual Exchange, discover more about the long-term
health of your business when discounting is exercised in your market by
reading George Volsky's latest article "Website Discounting Threatens
Industry", learn how Visual Data Systems customer survey is helping us
to understand and manage our relationship with you, and understand the
latest techniques for Search Engine Optimization by reading Jeanne Reilly's
view of Premium Promotion.
Understanding that our customers needs have grown and changed has also
led to growth within Visual Data Systems. Please join me in welcoming
two new members of our growing technology team, Ken Otwell, Director of
Software Engineering and Tom Kaczmarek, Director of Network Solutions.
Paul Herman
President, Visual Data Systems
Meet Our Staff
Visual Data Systems has implemented a new division, Network Solutions.
Meet the man behind this new department and find out what new services
are available for you and your business.
Click
here to view the full article.
Visual Data Systems Customer Updates
Congratulations to the following companies for taking the steps to redesign
and reorganize their websites, adding new functionality for their users.
Click
here to view the full article.
Web Site Discounting Threatens Industry
By George Volsky
Are there dangers in discount websites that help fill your empty vacation
rental properties? Enticing as it may be, proceed with caution!
Click
here to view the full article.
The Benefits of Premium Search Engine Promotion
By Jeanne Reilly
How is your target audience finding your website? The majority of your
first time visitors should be finding your website through a search engine
or directory. If they're not, you need to read on!
Click
here to view the full article.
Asking Our Customers. Your Feedback is Requested.
Asking Our Customers. Your Feedback is Requested.
Click
here to view the full article.
Visual Data Systems Customer Survey Results
We don't just want satisfied customers, we want raving customers! We
won't stop the improvement process until we're certain that we've achieved
that goal. See the results from our customer survey.
Click
here to view the full article.
Upcoming Events
Be sure to visit Visual Data Systems at one of these upcoming conferences
Click
here to view the full article.
Trivia Fun
Join our trivia wiz, Shawn Spiezio from the Villas of Gatlinburg, in
the winner's circle. Step right up to test your trivia knowledge. The
next drawing will take place on June 30th.
Click
here to view the full article.
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