Press Release Services

Increase your exposure through the strategic use of online press releases

Visual Data Systems is now able to offer you the opportunity to further your company’s marketing and public relations efforts through the use of online press releases. Visual Data Systems offers two (2) options in relation to press releases:

Our standard press release option uses a service that specializes in hospitality industry news and posts new releases every Tuesday and Thursday. The press releases are generally indexed by Google News within hours of being distributed. (Note: Google News indexing is not guaranteed). The press releases are emailed to over 50,000 hospitality industry professionals and reporters each week to gain significantly more exposure than other services.

Our enhanced press release option adds even more exposure for your press release and hence your company. In addition to the service that specializes in the hospitality industry – we will submit your release to other news services that directly submit the release to local and national media outlets (newspapers & magazines) as well as multiple search engines. We will also submit your release to social media outlets like ‘Digg’ and ‘Buzz’ and various Real Estate and Travel Blogs.

Why Press Releases:
In conjunction with your current marketing efforts, press releases, if properly formatted and marketed, are a valuable tool in publicizing your company and the products & services you offer. Press releases bring you needed exposure in a competitive marketplace. In the electronic age, a press release is not only aimed at gaining exposure in traditional media but also with online news services and thus increases your search engine optimization.

Examples of Press Release Subjects:

• Employee News
  • New Hire
  • Promotion
  • Awards & Certifications
  • Speaking Engagements
  • Teaching Engagements
• Product/Service News
  • New Product
  • Enhancements
  • Pricing Changes
  • New Properties
  • New Packages
• Position Papers
• Company News
  • Awards
  • Contracts Won
  • New Web Site Live
  • Attending Industry Event
  • Information That Will Interest Clients
  • Marketing Events and Promotions
  • Performance Statistics
  • Partnership Announcements

Frequency:
Press Releases submitted and posted online can bring about exposure. They also help with rankings by search engines. The key is to have relevant news which will help with Google News and other online news services indexing the release. The more relevant press releases the better. The most prevalent opinion at this time is the more press releases the better – of course it has to be relevant information. Most experts suggest a minimum of one per month, but optimally a press release every other week.

Examples Of Our Client Press Releases

More Information:
For more information on Best Practices for Press Releases or to sign up for this exciting service, please contact: Marketing@VisualDataSystems.com or your sales representative.