Presentations- eAcademyWebinars, VRMA, Other

Visual Data Systems Conference and Educational Presentations

The consultants and team at Visual Data Systems are always available to give to educational presentations to and for organizations. Our team has been recognized and asked to speak numerous times on a variety of online marketing and technology related topics.

 

 

 

 

Click Here to see videos of past eAcademy presentations and the downloadable presentation slides

 

 

Our Upcoming eAcademy Webinars:

Thank you for participating in our first six webinars. Please check back often to see our updated schedule of webinars. Also, please check out our upcoming VRMA presentations that our listed below.

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Vacation Rental Managers Association (VRMA) Presentations

National Conference - Washington DC - October 24-28, 2009

Email Marketing: From Lead Capture to Conversion
(75 Minutes including Q&A)

Presenter: Kelly Hurley, Certified Email Marketer

As COO/EVP of Visual Data Systems, Kelly Hurley leads the SEO/SEM, Email Marketing, Production, Direct Marketing, Consulting and Technical Infrastructure divisions. She is a 16-year technology professional with over 21 years of direct marketing and online marketing experience. Prior to Visual Data Systems, Kelly worked with the World Nike Games, Tom Landry Jr., the White House Historical Society and the YMCA’s of America in an online marketing capacity before selling her business 2001. She is a certified Email Marketer and a member of Marketing Sherpa and the DMA.

Sessions Description
Creating a successful email marketing program involves many unique components working in tandem to produce positive results. By combining strategies, email marketing will increase your customer base over time at a fraction of the cost of traditional advertising. I’ll walk participants through 5 powerful email marketing components and provide practical advice that companies can use right away to improve their conversion rates.

What You Will Learn
How to create a dynamic lead capture program and put it to use with understanding market segmentation. We’ll walk step by step through creating and optimizing an email campaign, followed by a comprehensive review of measurement tools and tracking. Participants will also learn some of the most important best practice fundamentals of email marketing.

Measuring Online Success: Following the Metrics that Matter
(75 minutes)

Presenters: Rebecca Lundregan, Online Marketing Services Manager, Visual Data Systems, and Mark Randle, Senior Online Marketing Consultant, Visual Data Systems

Rebecca Lundregan, Online Marketing Services Manager for Visual Data Systems, is a graduate of the Robert H. Smith School of Business at the University of Maryland with a degree in Marketing. She has spent the last 5 years working in the Search Engine Optimization (SEO) Field and specializes in social media marketing strategies, online reputation management, SEO best practices, pay-per-click advertising and email marketing.  Rebecca currently manages and continues to develop the SEO process and programs at Visual Data Systems. Her team consults with and monitors the SEO efforts for over 100 clients on a monthly basis in order to stay ahead in an ever changing and more competitive marketplace.

Mark Randle, Senior Online Marketing Consultant for Visual Data Systems, is a graduate of Eastern Michigan University with a degree in Communications and Marketing. In addition to his time with Visual Data Systems, Mark has also worked for Marriott International and MTV Networks.  Mark is especially interested in early-stage startups as well as established companies looking to increase their reach, frequency, online market share, and conversions. His approach fuses many traditional marketing strategies with an extensive knowledge of Search Engine marketing, Web 2.0 and Managed E-mail Marketing Services.

Session Description
Since the advent of the Internet and Search Engines the goal for every company was to improve rankings – to gain the coveted top position within your targeted keywords and phrases. Today, with the introduction of personalized search, geo-targeted search and multiple search engine data centers – we are now at a point where no two searches show the same results. We will discuss and show how to measure success today vs. yesterday; how ROI and your SEO/SEM campaigns can be measured and what shape the future of SEO/SEM is taking in the Vacation Rental Industry.  This will be an educational session explaining how to implement and follow the metrics that REALLY signal success and how to better understand your visitor portfolio.

What you will learn

By the end of this session attendees will be able to better fully understand:

•         How rankings in Search Engines have evolved over the last few years
•         How specific new search protocols should now fit into their online marketing
•         Subcategories
•         Blogs
•         Social Media
•         PDA/Smart-Phones/GPS Systems
•         The difference between high rankings and high conversions and how to measure results
•         ROI measurement for SEO/SEM
•         What Measurements matter – what do not
•         How to read the measurements
•         How to adjust your plans based on the measurements
•         Calculating your ROI

For more information on our speakers and presentations please contact us at Marketing@VisualDataSystems.com