Smart Capture F.A.Q.

Q: What is Smart Capture?

Smart Capture by Visual Data Systems seamlessly integrates with your website, optimizing opportunities to capture critical data regarding prospects and clients.

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Q: What types of questions can be included in my capture form?

All different types of questions can be asked on your contact forms with smart capture. The ultimate goal is to gain valuable information about your customers in order to better perform in your industry. The questions that are part of your smart capture forms will be the means to gain the type of knowledge that will greatly benefit your company.

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Q: What types of capture points are available and used?

We have many types of ways to capture visitor information on your site. Some of the methods include email-a-friend, contact us forms, reservation bookings, brochure requests, and contest form entries.

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Q: Should I use the single or multi capture option?

Single Capture Option
The Single Capture Option of Smart Capture optimizes your general contact form to capture the basic information you need to market to the clients that specifically search for a way to be part of your marketing efforts. The single capture option generally utilizes the ‘Contact Us’ form.

Multi-Capture Option
The Multi-Capture Option allows clients to maximize their efforts to collect important marketing data at every part of a visitors travels through their website. In addition to the standard contact form, our team will review your website for these additional contact points, optimize them and sync them with your Smart Capture database. Such collection points can be as varied as additional specific forms (brochure requests), additional website modules (Email-A-Friend, MyBrochure) and your actual booking page. The typical client will capture over 3x as many email addresses with the Multi-Capture Option versus the Single Capture Option.

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Q: How can smart capture help with my email marketing efforts?

The core of Smart Capture is the ability to prepare your email marketing campaigns by properly segmenting your prospect list to specific messaging. You can take advantage of Encore Managed Email Marketing to produce your email campaigns or you will have the ability to download your data into easy to use reports. These reports can be used for email marketing, direct mail or any number of other uses.

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Q: Who will consult me on my smart capture options?

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Q: I’ve already been part of OptinAdvntage, what will my transition consist of?

With the retiring of Optin AdVantage you will be able to reap the added benefits of Smart Capture. The transition will take place very seamlessly, and the added strengths of Smart capture will take place on your site as soon as the change over occurs. You will be able to contact the aappriote consultant whenevr you have a question or would like clarification on any issue dealing with Smart capture.

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Q: I’ve already been part of OptinAdvntage, what are the differences with smart capture?

Smart Capture will make it easy for people to sign up for your email marketing.  Your website will ask for demographic information when prospects request a brochure.  Offer email marketing opportunities when visitors use a website feature.  These are the points where the conversations with clients and prospects begin.

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Q: How does Smart Capture work?

• Optimization of Capture Points – Visual Data Systems reviews your current website and identifies opportunities for current capture point optimization and new capture point placement.  Based on your approval, these are integrated into your website to start working right away.

• Import of Current Data Base – Bring old guest records and phone log leads into Smart Capture so you can include them in your market segments and email marketing.  Our team will work with you to import those leads and integrate them into your Smart Capture database.

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Q: What Kind of reporting will we have with Smart Capture?

List Mailability

Capture Rate

Form Question and Answer Statistics

Brochure Request Reporting

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Q: Will we be able to view my member list?

Yes, through the Member Search Tool.

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Q: In what formats can I export my member list?

List can be cut-n-pasted into Excel or downloaded as a comma-separated-value (.csv) file which is the file format most widely supported.

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Q: How will I acess my smart capture admin section?

Access Smart Capture through your Visual Data Systems Admin interface.

Q: How will I acess my smart capture admin section?

Smart Capture will make it easy for people to sign up for your email marketing.  Your website will ask for demographic information when prospects request a brochure.  Offer email marketing opportunities when visitors use a website feature.  These are the points where the conversations with clients and prospects begin.