Smart Capture: Lead Generation and Visitor Profile Capture Tool
Smart Capture by Visual Data Systems seamlessly integrates with your website, optimizing opportunities to capture critical data regarding prospects and clients.
Make it easy for people to sign up for your email marketing. Ask for demographic information when they request a brochure. Offer email marketing opportunities when visitors use a website feature. These are the points where the conversations with clients and prospects begin.
Thousands of people visit your website every day. It’s time to meet them.
At the end of the day, you get a database brimming with contacts who told you how they want to hear from you and what they want to hear. Imagine if you could tailor your email marketing specifically to people who like: last minute vacations; girlfriend getaways; golf packages; winter rentals or always travel with children. Some capture points will even give you full address information to join your direct mail list, others, just enough to receive the email specials – but you will be capturing information from qualified leads. You paid to get them to your website – now take advantage of their visit!
Effective marketing talks to each person differently. With Smart Capture, your website becomes the tool to discover more about your visitors. Please check out our Smart Capture FAQ Page for answers to any questions you might have.
Benefits of Smart Capture by Visual Data Systems
- Increases rate of email marketing list building
- Send emails to selected prospects based on their preferences
- Modify/Change/Delete prospect information
- Monthly report summary on capture results
- Seamless Integration with Encore Managed Email Marketing
- Import current email database into your Smart Capture database
- Export your data for marketing purposes and analysis
- Auto-Exporting: Smart Capture is able to export to many 3rd party vendors*, saving you time and allowing you to make sure all of your databases are as up to date as possible.
- Your website will be optimized with capture points (Contact Form, Reservation Form, Email-A-Friend, more)
- Contact form management, consultation and optimization
- Market segment creation and statistics
*3rd party vendor must provide an API and documentation for adding contacts. Visual Data Systems is not responsible for changes made to data made by outside agencies or changes or charges implemented by the vendor.
How does Smart Capture work?
- Optimization of Capture Points – Visual Data Systems reviews your current website and identifies opportunities for current capture point optimization and new capture point placement. Based on your approval, these are integrated into your website to start working right away.
- Import of Current Data Base –Bring old guest records and phone log leads into Smart Capture so you can include them in your market segments and email marketing. Our team will work with you to import those leads and integrate them into your Smart Capture database.
- Email Direct Marketing – The core of Smart Capture is the ability to prepare your email marketing campaigns by properly segmenting your prospect list to specific messaging. You can take advantage of Encore Managed Email Marketing to produce your email campaigns or you will have the ability to download your data into easy to use reports. These reports can be used for email marketing, direct mail or any number of other uses.
With Smart Capture by Visual Data Systems your web site will become an optimized lead creation tool working behind the scenes while you focus on your business.
Please check out our Smart Capture Administration Page for more detailed Smart Capture Information.
Have further questions? Check out our Smart Capture FAQ.
For More Information - please contact Marketing@VisualDataSystems.com